Worldwide Licensing and Business Development for Pharmaceuticals and Other Health Care Products
The goal of our clients is to expand existing business and take advantage of new business opportunities, while minimizing risk. Our Associates have been successfully doing this for on average of over 30 years in the health care industry, so we are adept at providing guidance on these decisions. We help you to answer questions such as:
- What is the value of a business opportunity? Strategically? Financially?
- What is the most viable commercialization strategy?
- Who are good potential partners?
- How do we set up international distribution?
- What are the key product development and commercialization issues?
- What should our strategy be for contract negotiations?
Cole & Associates works as part of your team, in either a primary lead role or as an adjunct to your existing group.
Advisory Services
- Assist in licensing and acquisitions
–Identify and evaluate in- and out-licensing opportunities, joint ventures, strategic
alliances, acquisitions, and divestitures.
–Identify and screen potential partners
- Represent non-US companies within North America
–Assist in US market entry strategy
- Establish successful international distribution networks
–Prioritize markets & select distributors
- Establish international operations for North American companies
–Prioritize markets & select distributors
- Establish international operations for North American companies
Market Research to Support Product Development and Licensing Activities
Analytical Services Having the correct and appropriate information is crucial in making business decisions. That is why, in addition to our Advisory Services for business development, we have built a solid foundation of Analytical Services to provide the proper information for making informed decisions.
Successful licensing and positioning decisions are based on a thorough understanding of markets, customers, and the competition. Cole & Associates can aid by:
- Analyzing and assessing market opportunities in the US or worldwide.
- Developing business or marketing plans or analyzing existing plans to help you improve them.
- Supporting due diligence and other decision-making situations.
We have access to industry data sources and can also conduct custom primary marketing research to gather timely information. We have experience in conducting a full range of primary research methodologies from in-depth interviews to focus groups.
Cole & Associates is especially well-equipped to conduct or assist in primary and secondary marketing research in Japan. As example of our expertise, our Associates research, write, and edit the Japan PharmaCyclopedic. It contains more than 1,400 pages of valuable information and it is truly an encyclopedia of knowledge about 112 pharmaceutical companies and markets in Japan.
Analytical & Marketing Research Services
- Market assessments, product valuations, and marketing planning
–Secondary data analyses
–Forecasting and modeling
- Primary marketing research
–Custom designed according to client needs
–Personal in-depth interviews
–Focus groups and advisory panels
- Scientific/technical reviews
–Competitive analysis, current and future
- Strategic and tactical planning
–Company strategic and business plans
–Product commercialization plans
–Product positioning plans
–Market plans
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